When I was a kid - back when Sarah Palin’s dinosaurs caused traffic jams for my father’s daily commute to work - I discovered affiliate marketing. Berries grew unchecked (and unfertilized) throughout the surrounding fields and woods. One summer I started spending the morning filling small jelly jars with blackberries or raspberries, and then knocking on neighborhood doors selling the jars for 10 cents each. (Remember, dino-burgers were only 15 cents back then.)

Then my gimme gimme kid brothers wanted in on the action. Fine, I was getting too busy expanding my product line (I was making Summer Camp loop loom potholders and plastic lanyards). So here was the deal: baby bro’s would sell my jars of berries for 10 cents each, and then forward 5 cents to me from each sale. The little nimrods never figured out that they could pick the berries themselves!

But these buggers were sales machines! I could barely keep up the supply of berries, potholders, lanyards, used comic books, and last year’s 45s (records, kids – one song on each side). What was happening?

Well, it turns out my brothers were not such nimrods after all. They lined up a few of their friends to do the door-to-door duties for them. Their friends kept 3 cents, my brothers kept 2 cents, and I still got my nickel. I couldn’t complain, really.

Fast-forward #%^*! years and every site from your Aunt Nancy’s daily diary to CNN to God.com uses some sort of affiliate marketing. No surprise, considering it’s a win-win-win (and -win-win-win-win-win, depending on how many tiers are involved) situation. The advertiser gets visitors to come to their “store” (website) through specially coded affiliate links. The source of the clicked ad gets a small share of any final sale. Sometimes that source was referred by another source – another tier – which also gets a piece of the action.

DealDotCom is actually structured to help this process along. They have set themselves up as the middleman – the role my brothers stumbled into – soliciting products from sellers on one side, and offering affiliate deals to website owners on the other side. They’re not the only such service by a million Internet highway miles, but they have the best ‘tude, in my opinion. They talk like us, are barefaced product hawkers, and they are very generous in sharing profits.

Drop on by and check them out. DealDotCom pays two tiers, indefinitely. If you have a website that’s on anybody’s radar, a quick sign-up and link placement may make it worth your while. Get the picture?

Broadus

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